"Next to a good dentist..."

This image, coupled with the text, defends the dentist merely by including the word "friend." The dentist is now a friendly, smiling face (with a smiling patient, I might add) as opposed to a vicious toothpuller. Since a toothbrush is a relatively harmless and totally painless apparatus, putting it in second place behind the dentist shows how trustworthy these professionals can be.

• Introduction
• Instructions and Appeals to the Science of Dentistry
  • "All conscientious dentists will tell you..."
  • "The Best Dentists..."
  • "A toothbrush endorsed by a dentist is sure to be good"
  • "Next to a good dentist..."
  • "What happens when you brush..."
• Fear, Vanity & Modernity
  • "Woman at mirror"
  • "Mirror helps millions make vital decisions"
  • "I am the tooth brush..."
  • "They laughed at me in Cairo..."
  • "The Poem"
• Targeting a Specific Audience
  • "Every mother knows that."
  • "Handy book for girls."
  • "Handy book for boys."
  • "The businessman"
• Bibliography

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