"They laughed at me in Cairo..."

Here we see an ad that attests to the international acclaim of both the toothbrush and Pro-Brush itself. While early advertisements attempted to make dentistry and toothbrushing luxurious and aristocratic, these later ads focused on making them seem exotic and foreign. The intent was to create the appearance of an international market, and then to convince the American public that overseas luxuries are available here.

• Introduction
• Instructions and Appeals to the Science of Dentistry
  • "All conscientious dentists will tell you..."
  • "The Best Dentists..."
  • "A toothbrush endorsed by a dentist is sure to be good"
  • "Next to a good dentist..."
  • "What happens when you brush..."
• Fear, Vanity & Modernity
  • "Woman at mirror"
  • "Mirror helps millions make vital decisions"
  • "I am the tooth brush..."
  • "They laughed at me in Cairo..."
  • "The Poem"
• Targeting a Specific Audience
  • "Every mother knows that."
  • "Handy book for girls."
  • "Handy book for boys."
  • "The businessman"
• Bibliography
  

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