"Handy book for boys."

Like the "Handy Book for Girls," this is the cover of the pamphlet targeting boys. The headline on the inside front cover reads: "Look Here! Old Scout!" and the subtitle is "You want to make the team, don't you?" The body of the text reads: "Well, let me tell you something. My brother, the one who plays for the State University team, says that bad teeth make poor athletes as well as poor soldiers. Bad teeth hurt your wind and speed -- besides you have to be up in your studies to make the team, and you can't keep your mind on your lessons, nor the game either, if you are having tooth trouble. Remember this! 'A Clean Tooth Never Decays.' Get a Pro-phy-lac-tic Toothbrush -- you'll know it by the yellow box it comes in. Brush your teeth twice a day. A Pro-phy-lac-tic Toothbrush, hard, medium or soft, is one of the best friends an athlete has." This is an appeal to an ideal, exaggerated masculinity. Want to be a real man? Join the army, or play for the University team. And brush your teeth.

• Introduction
• Instructions and Appeals to the Science of Dentistry
  • "All conscientious dentists will tell you..."
  • "The Best Dentists..."
  • "A toothbrush endorsed by a dentist is sure to be good"
  • "Next to a good dentist..."
  • "What happens when you brush..."
• Fear, Vanity & Modernity
  • "Woman at mirror"
  • "Mirror helps millions make vital decisions"
  • "I am the tooth brush..."
  • "They laughed at me in Cairo..."
  • "The Poem"
• Targeting a Specific Audience
  • "Every mother knows that."
  • "Handy book for girls."
  • "Handy book for boys."
  • "The businessman"
• Bibliography
  

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