"Woman at mirror"

One of the many ads that Pro-Brush used in which a woman is seen smiling into a mirror. This ad specifically addresses vanity and sex appeal issues, namely the tendency for people to trust their image rather than their instincts or emotions. The message conveyed is "I may feel confident in my interactions with others, but that doesn't matter if I have rotting teeth." This was a message that Pro-Brush conveyed in many of its advertisements.

• Introduction
• Instructions and Appeals to the Science of Dentistry
  • "All conscientious dentists will tell you..."
  • "The Best Dentists..."
  • "A toothbrush endorsed by a dentist is sure to be good"
  • "Next to a good dentist..."
  • "What happens when you brush..."
• Fear, Vanity & Modernity
  • "Woman at mirror"
  • "Mirror helps millions make vital decisions"
  • "I am the tooth brush..."
  • "They laughed at me in Cairo..."
  • "The Poem"
• Targeting a Specific Audience
  • "Every mother knows that."
  • "Handy book for girls."
  • "Handy book for boys."
  • "The businessman"
• Bibliography

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