"What happens when you brush..."

It took a few years, but Pro-Brush eventually stopped including instructions with its advertisements. This is a testament to the acceptance of dental hygiene in the public sphere. No longer was it required to educate the people on the validity of their product, as the trust was gradually earned. Dentistry was not a suspicious enterprise, as it was in 1860 (verify this). Here, we see one of the last advertisements that included a detailed description of the toothbrushing process and what occurs during that process.

• Introduction
• Instructions and Appeals to the Science of Dentistry
  • "All conscientious dentists will tell you..."
  • "The Best Dentists..."
  • "A toothbrush endorsed by a dentist is sure to be good"
  • "Next to a good dentist..."
  • "What happens when you brush..."
• Fear, Vanity & Modernity
  • "Woman at mirror"
  • "Mirror helps millions make vital decisions"
  • "I am the tooth brush..."
  • "They laughed at me in Cairo..."
  • "The Poem"
• Targeting a Specific Audience
  • "Every mother knows that."
  • "Handy book for girls."
  • "Handy book for boys."
  • "The businessman"
• Bibliography

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