"Mirror helps millions make vital decisions"

This is vanity at its most obvious. This introduces the idea that hygiene is actually dictated by the image the mirror projects back to you as opposed to being governed by your mind and what you may want to purchase. Hygiene is here equated with something that is out of your control, and inspired only by an image to tell us "what's wrong" and how to fix it.

• Introduction
• Instructions and Appeals to the Science of Dentistry
  • "All conscientious dentists will tell you..."
  • "The Best Dentists..."
  • "A toothbrush endorsed by a dentist is sure to be good"
  • "Next to a good dentist..."
  • "What happens when you brush..."
• Fear, Vanity & Modernity
  • "Woman at mirror"
  • "Mirror helps millions make vital decisions"
  • "I am the tooth brush..."
  • "They laughed at me in Cairo..."
  • "The Poem"
• Targeting a Specific Audience
  • "Every mother knows that."
  • "Handy book for girls."
  • "Handy book for boys."
  • "The businessman"
• Bibliography

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